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Immersive dome experiences for Air Force at Avalon Air Show
Incredible working with Spinifex Group on two dome installations as the central focus point of the Royal Australian Air Force Plan Jericho Precinct at the Avalon Air Show 2019. The 15m dome told the story of Jasper, a little girl with big dreams to fly (animation by Animal Logic Academy), and was the largest projection dome seen in Australia, made interactive through a series of touch tablets and clever tech. The 8m dome told the story of Plan Jericho's fifth-generation edge. This beautiful case study is a story of big dreams realised through creativity, partnerships and stretching all sorts of boundaries. Read more
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Bringing RAAF Plan Jericho to life at Avalon Air Show
The brief was to bring the vision of a fifth generation Air Force to life and inspire people to be part of protecting Australia’s freedoms into the future. From inspiring kids with Jasper’s dream of flight and a future in aerospace, to inspiring people across Defence with the spirit of innovation, to inspiring our leaders with the incredible opportunities of a future which combines creativity with technology. No matter how different our audiences are we are all driven by human emotion, stimulated by colour and imagination, and awed by the incredible talent within us all. What a privilege to work on something at this scale, with the creative freedom, support of leadership at the most senior levels, and the opportunity to deeply collaborate with so many talented RAAF people and external partners. With all the metrics we have to measure success, the most telling metric was the wonder on people’s faces as they immersed themselves in our world. More pics here |
The Battle of Narcissus and Nemesis in a Millennial World
Vivid Ideas Exchange on Curated Perfection & Authentic Communications
Ever wondered how social media is shaping the first generation of digital natives, and why authenticity is this gens battle-cry? It turns out there is only so much curation that one generation can handle; it’s now time to keep it real. In this Vivid Ideas Exchange, the Public Relations Institute of Australia brought together a panel of experts from ReachOut, Viacom, lululemon, #TeamGirls and N2N to tackle ‘Keeping it Real in an age of curated perfection’. Read more here.
Top 5 Learnings from Connecting Values, Purpose & Investment: A Workshop to Explore the Win-Win-Win of Women’s Sport
Connecting Values, Purpose and Investment: A Workshop to Explore the Win-Win-Win of Women’s Sport was held on 27 March 2018 in Sydney. The top 5 learnings from the day are summarised here.
Unleashing the Value of
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The best awards are those that are an honour to work onRoyal Australian Air Force's Plan Jericho’s activation at Avalon 2017 was highly commended in the NSW Public Relations Institute of Australia (PRIA) Golden Target Awards this week. The campaign was about bringing Plan Jericho to life at Avalon 2017.
There were three elements that were very special for me about working on this campaign. |
Top 3 Ideas from PRIA
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Communications kings and queens crowned at Golden Target AwardsHonoured to win PRIA Golden Target Awards - National Campaign of the Year, and Best Digital & Social Campaign for Primary IVF campaign - partnering with N2N Communications. We were fortunate to be able to have such an authentic story to tell - the first bulk billed IVF clinic in Australia, as well as the close alignment of the team that worked so well together to deliver this outstanding result.
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