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The Battle of Narcissus and Nemesis in a Millennial World
​Vivid Ideas Exchange on Curated Perfection & Authentic Communications

Ever wondered how social media is shaping the first generation of digital natives, and why authenticity is this gens battle-cry? It turns out there is only so much curation that one generation can handle; it’s now time to keep it real. In this Vivid Ideas Exchange, the Public Relations Institute of Australia brought together a panel of experts from ReachOut, Viacom, lululemon, #TeamGirls and N2N to tackle ‘Keeping it Real in an age of curated perfection’. Read more here.
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​Top 5 Learnings from Connecting Values, Purpose & Investment: A Workshop to Explore the Win-Win-Win of Women’s Sport

Connecting Values, Purpose and Investment: A Workshop to Explore the Win-Win-Win of Women’s Sport was held on 27 March 2018 in Sydney.  The top 5 learnings from the day are summarised here. 

Unleashing the Value of
​Women's Sport

I had the pleasure of curating last week’s Unleashing the Value of Women's Sport forum hosted by the NSW Office of Sport, and MC’d by Adam Spencer at the MCA in Sydney.  It was a day full of inspiring speakers at the forefront of women’s sport in Australia. Six key themes emerged through the day that illuminate why women’s sport is so hot right now. 

The best awards are those that are an honour to work on

Royal Australian Air Force's Plan Jericho’s activation at Avalon 2017 was highly commended in the NSW Public Relations Institute of Australia (PRIA) Golden Target Awards this week. The campaign was about bringing Plan Jericho to life at Avalon 2017. 
​There were three elements that were very special for me about working on this campaign.

Top 3 Ideas from PRIA
​Vivid Ideas 2017

The panel theme was - Brands are increasingly standing for social issues. We are seeing an intersection between brand purpose, values, consumer aspiration and consumption. Consumers are demanding purposeful brands that stand for something bigger. Have values and social capital merged with consumerism, or is this the new way to make real change?

Street Cred: Creativity and Getting a Brands Story into Culture

I got 5 stitches in my hand and I am truly thankful
Communications is about inspiring hearts and minds, shaping the agenda and contributing to culture. It is about storytelling, capturing imaginations, generating buzz, talkability and trends. We had a fantastic panel, bringing a range of perspectives and stimulating ideas to the night. I have summarised just some of their insights and thoughts.
​It was early evening, peak hour, beautiful spring day. I left work in Surry Hills a little bit early as I wanted to see my kids and hear how my daughter’s speech competition had gone that day. was riding up Campbell street on a bike path wearing my favourite pair of black high top Converse sneakers with white laces. 
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Communications kings and queens crowned at Golden Target Awards

Honoured to win PRIA Golden Target Awards - National Campaign of the Year, and Best Digital & Social Campaign for Primary IVF campaign - partnering with N2N Communications. We were fortunate to be able to have such an authentic story to tell - the first bulk billed IVF clinic in Australia, as well as the close alignment of the team that worked so well together to deliver this outstanding result.​
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