“There's always room for a story that can transport people to another place.” J.K. Rowling

The Battle of Narcissus and Nemesis in a Millennial World
Vivid Ideas Exchange on Curated Perfection & Authentic Communications
Ever wondered how social media is shaping the first generation of digital natives, and why authenticity is this gens battle-cry? It turns out there is only so much curation that one generation can handle; it’s now time to keep it real. In this Vivid Ideas Exchange, the Public Relations Institute of Australia brought together a panel of experts from ReachOut, Viacom, lululemon, #TeamGirls and N2N to tackle ‘Keeping it Real in an age of curated perfection’. Read more here.

Top 5 Learnings from Connecting Values, Purpose & Investment: A Workshop to Explore the Win-Win-Win of Women’s Sport
Connecting Values, Purpose and Investment: A Workshop to Explore the Win-Win-Win of Women’s Sport was held on 27 March 2018 in Sydney. The top 5 learnings from the day are summarised here.
Unleashing the Value of
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The best awards are those that are an honour to work onRoyal Australian Air Force's Plan Jericho’s activation at Avalon 2017 was highly commended in the NSW Public Relations Institute of Australia (PRIA) Golden Target Awards this week. The campaign was about bringing Plan Jericho to life at Avalon 2017.
There were three elements that were very special for me about working on this campaign. |
Top 3 Ideas from PRIA
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Communications kings and queens crowned at Golden Target AwardsHonoured to win PRIA Golden Target Awards - National Campaign of the Year, and Best Digital & Social Campaign for Primary IVF campaign - partnering with N2N Communications. We were fortunate to be able to have such an authentic story to tell - the first bulk billed IVF clinic in Australia, as well as the close alignment of the team that worked so well together to deliver this outstanding result.
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