HIV TESTING POP-UP

For the first time in 10 years, 2012 saw a 24% rise in NSW HIV infections. In December 2012 the TGA approved a rapid finger-prick HIV test, with results in 30 minutes. This could dramatically change the HIV testing landscape as it makes testing possible in non-medical settings.

​

Our objectives were to:
1. Increase awareness about rapid HIV testing among gay men
2. Encourage more flexible HIV testing models across health sector

​

Our strategy was to disrupt the testing landscape by delivering Australia’s first ever pop-up HIV testing site through a partnership between NSW Health, South Eastern Sydney Local Health District, AIDS Council of NSW (ACON) and SydPath. The pop-up on Taylor Square enabled people to experience rapid testing in a non-clinical environment and helped normalise regular testing. This model was replicated across NSW and resulted in a new approach to HIV testing – with shop-front sites opening up the following year.

​

Results
• 34% increase in HIV testing in inner Sydney
• Over 4 million media impressions
• Extensive social media coverage 
• Campaign won CommsCon and PRIA Golden Target Awards
​