HIV TESTING POP-UP
For the first time in 10 years, 2012 saw a 24% rise in NSW HIV infections. In December 2012 the TGA approved a rapid finger-prick HIV test, with results in 30 minutes. This could dramatically change the HIV testing landscape as it makes testing possible in non-medical settings.
Our objectives were to:
1. Increase awareness about rapid HIV testing among gay men
2. Encourage more flexible HIV testing models across health sector
Our strategy was to disrupt the testing landscape by delivering Australia’s first ever pop-up HIV testing site through a partnership between NSW Health, South Eastern Sydney Local Health District, AIDS Council of NSW (ACON) and SydPath. The pop-up on Taylor Square enabled people to experience rapid testing in a non-clinical environment and helped normalise regular testing. This model was replicated across NSW and resulted in a new approach to HIV testing – with shop-front sites opening up the following year.
• 34% increase in HIV testing in inner Sydney
• Over 4 million media impressions
• Extensive social media coverage
• Campaign won CommsCon and PRIA Golden Target Awards