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Samara Kitchener HIV Campaign
Founder &
Managing Director
Samara Kitchener health campaign

​Samara Kitchener is a multi-award winning strategic communications specialist who has a passion for health, technology and behaviour change. With 20 years senior marketing, communications and engagement experience working across government, food, defence and health sectors, Samara has deep expertise in integrated planning for significant campaigns and executing across multi-channel platforms.


Samara is an advanced practitioner of the Social Ecological Model and worked as an adviser to the World Health Organisation on risk communication strategies for pregnant women. She has led multi-stakeholder communication strategies for the Women in Sport Strategy; NSW Multicultural Strategy; NSW Physical Activity Strategy; and the Royal Australian Air Force Plan Jericho Behaviour Change Strategy.    

Samara is the immediate past NSW President, Public Relations Institute of Australia, and is a guest lecturer at the University of NSW and University of Technology, Sydney. 

Previous roles include Strategic Advisor Communications and Engagement with NSW Health where she led preventive health campaigns on overweight and obesity, HIV, STIs and hepatitis. Samara was also Director Communications with the NSW Food Authority where she led communication strategies, digital channels, crisis communications and education campaigns. 

Samara has an MBA from the Australian Graduate School of Management (UNSW) and an Honours Degree in Food Science and Technology.

Samara has received a number of awards including:

  • 2017 Public Relations Institute Golden Target Award (NSW, Highly Commended): RAAF Plan Jericho

  • 2016 Public Relations Institute Golden Target Award, Best National Campaign and Best Digital & Social - Primary IVF

  • 2015 Public Relations Institute Golden Target Award: HIV Testing Week EASY Tour

  • 2014 Public Relations Institute Golden Target Award: HIV Pop Up Testing

  • 2014 CommsCon: HIV Pop Up Testing

  • 2012 Public Relations Institute Golden Target Award: 8700 kilojoule campaign

  • 2012 ADMA Effectiveness Award:  8700 kilojoule campaign

  • 2012 Australian Mobile Awards: Two award winning apps (8700, Good Glen & the bad eggs) 

  • 2008 Public Relations Institute Golden Target Award: Mercury in fish & pregnant women


Leigh Goldberg is a strategic communications professional with a passion for developing compelling communications strategies that drive engagement with internal and external audiences. She is experienced at leading communications through times of change, including restructures, acquisitions and rebranding. Areas of expertise include Communications Planning, Copywriting, Branding & Identity, Stakeholder Management, and PR.

Leigh has worked across a broad range of organisations across IT, financial services, government and welfare sectors, including ASG Group, EnergyAustralia, Australian Aged Care Quality Agency, Royal Australian Air Force, Department of Defence, BSW Environment Protection Authority and the Angus Knight Group.


Leigh has a Bachelor of Commerce, Accounting and Marketing, University of NSW.


Victoria Mackinlay has over seven years’ experience in sales and marketing for Google in Europe and APAC working with clients such as Expedia, Lonely Planet and Retailmenot.  As Head of Strategic Partnerships for Google APAC, Victoria led and set strategy for a team of 27 account managers who consulted with and supported the largest websites in APAC on their ad serving strategies, growing team revenue at over 60% y/y.

For the last three years Victoria has been working as a strategist, writer and storyteller for companies including Fairfax, News Corp and SBS. 

Winner of the '2020 State Library NSW Award for Emerging Children's Author', Victoria is a picture book author who loves to play with language and tell rich and vivid stories. Her debut book was published by Scholastic in April 2020 and has been followed by two more in 2021, published with Scholastic and Harper Collins, including the popular 'The Lion Who Came to Stay'. 


Victoria has a Bachelor of Arts, University of Bristol.


Senior Communications & Engagement Strategist
Senior Strategist,
Writer and Storyteller
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Copywriter & Content Development Specialist

Jessica Conway an experienced journalist and a senior media and communications manager with over a decade of experience in the not for profit, private and public sectors.


Jessica has two degrees from the University of Canberra; a Bachelor’s in Journalism and in Business. Her career has taken her across Canberra, the Parliament House Press Gallery, on election trails and covering every form of news Sydney and the Capital have to offer as both a newsreader and reporter.


Jessica’s career in communications spans federal government departments, animal welfare and health not-for-profits and private communication agencies.


Forever a journalist at heart, Jessica is able to find a compelling narrative in any setting and transforming it into a range of engaging communication pieces. She excels at using all forms of communication from written articles to video, podcasts to social media and graphic design to photography.


Jessica is a deft and well-practiced hand at using stories to inspire action, create empathy and motivate behaviour change.


A true communication chameleon, Jessica can vary her tone, pace and style to suit any audience and get your message across.

Production Director

Johnathon Ryan-Parker is a communications, marketing, project and event management specialist. He is passionate about taking wild ideas from concept to reality and creating unique and memorable experiences. Johnathon thrives on collaborating with creative people to produce high-impact creative visual assets and video products.


Johnathon has over ten years’ experience in the technology, education and not-for-profit sectors and multiple qualifications in event management. Previous roles include Marketing Experiences Manager (Australia and New Zealand) at ServiceNow, Events Partner (Group Marketing) at Macquarie University, Major Events & Projects Manager at the Public Relations Institute of Australia, and Events & Marketing Manager at the Australian Council for Educational Leaders.

Communications Coordinator

Alexander Manning is a Public Relations practitioner with experience in corporate, government and not-for-profit communications. He enjoys bringing creative ideas to life across a variety of media platforms. He has developed written content for a range of political, community and news audiences, alongside coordinating video products to inspire and create change.


He was most recently with the NSW Ministry of Health focusing on internal communications and admin within the Executive Ministerial Services Branch. Alongside working at the NSW Ministry of Health, Alex gained experience in the stakeholder relations team at AGL Energy, as well as a range of Public Relations organisations and not-for-profit agencies.  


Alongside working at HOK, Alex has also spent over five years as a volunteer Lifesaver on Bondi Beach.


Alex has a Bachelor of Communications, Public Communication, University of Technology Sydney.

Aurora Daniels started her storytelling journey as a commercial TV and radio journalist in the early 2000s, before moving into newspapers and magazines. She became a magazine and newspaper editor and sub-editor doing layout and design, before joining the Federal Government public service working in strategic issues and team management as well as supporting ministers' offices in Australian Parliament. She has worked overseas for international charities as well as being a communications advisor in state and local government, for charities and corporates.


Aurora has skills in interviewing, writing, editing, proofing, media relations, management, national security and defence and holds a Bachelor of Journalism and Tourism Management from JCU as well as a Masters of Strategy and Security from ADFA UNSW. She is undertaking Cert 3 in Canine Training and Behaviour as well as a Cert 4 in Allied Health Care.


When she is not busy supporting our wonderful HOK clients, she is looking after her rescue animals on her farm, supporting foster children or connecting with her local community.

Strategic Communications and Content Specialist
Senior communications strategist & writer

Madeleine Wood is a Public Relations practitioner with experience in corporate, government and higher education communications. Starting off in Social Media she quickly realised she was merely scratching the surface of the communications world.


She has spent years getting to know the agency space, then to higher education sector, after which she moved into the government space. Now, Maddie has landed here at House of Kitch and she brought all those skills with her! Her interests include the ever-changing media landscape, the fast-moving social media sphere, and all things multimedia. 


She recently completed a Graduate Certificate in Social Media and Public Engagement, adding to her Bachelor of Communications in Public Relations from the University of Canberra. 


Alongside working at House of Kitch, Madeleine enjoys all things pop culture and running around after her Deerhound puppy named Raisin.