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Samara Kitchener HIV Campaign
Founder &
Managing Director
Samara Kitchener health campaign

​Samara Kitchener is a multi-award winning strategic communications specialist who has a passion for health, technology and behaviour change. With 20 years senior marketing, communications and engagement experience working across government, food, defence and health sectors, Samara has deep expertise in integrated planning for significant campaigns and executing across multi-channel platforms.


Samara is an advanced practitioner of the Social Ecological Model and worked as an adviser to the World Health Organisation on risk communication strategies for pregnant women. She has led multi-stakeholder communication strategies for the Women in Sport Strategy; NSW Multicultural Strategy; NSW Physical Activity Strategy; and the Royal Australian Air Force Plan Jericho Behaviour Change Strategy.    

Samara is the immediate past NSW President, Public Relations Institute of Australia, and is a guest lecturer at the University of NSW and University of Technology, Sydney. 

Previous roles include Strategic Advisor Communications and Engagement with NSW Health where she led preventive health campaigns on overweight and obesity, HIV, STIs and hepatitis. Samara was also Director Communications with the NSW Food Authority where she led communication strategies, digital channels, crisis communications and education campaigns. 

Samara has an MBA from the Australian Graduate School of Management (UNSW) and an Honours Degree in Food Science and Technology.

Samara has received a number of awards including:

  • 2017 Public Relations Institute Golden Target Award (NSW, Highly Commended): RAAF Plan Jericho

  • 2016 Public Relations Institute Golden Target Award, Best National Campaign and Best Digital & Social - Primary IVF

  • 2015 Public Relations Institute Golden Target Award: HIV Testing Week EASY Tour

  • 2014 Public Relations Institute Golden Target Award: HIV Pop Up Testing

  • 2014 CommsCon: HIV Pop Up Testing

  • 2012 Public Relations Institute Golden Target Award: 8700 kilojoule campaign

  • 2012 ADMA Effectiveness Award:  8700 kilojoule campaign

  • 2012 Australian Mobile Awards: Two award winning apps (8700, Good Glen & the bad eggs) 

  • 2008 Public Relations Institute Golden Target Award: Mercury in fish & pregnant women


Leigh Goldberg is a strategic communications professional with a passion for developing compelling communications strategies that drive engagement with internal and external audiences. She is experienced at leading communications through times of change, including restructures, acquisitions and rebranding. Areas of expertise include Communications Planning, Copywriting, Branding & Identity, Stakeholder Management, and PR.

Leigh has worked across a broad range of organisations across IT, financial services, government and welfare sectors, including ASG Group, EnergyAustralia, Australian Aged Care Quality Agency, Royal Australian Air Force, Department of Defence, BSW Environment Protection Authority and the Angus Knight Group.


Leigh has a Bachelor of Commerce, Accounting and Marketing, University of NSW.


Victoria Mackinlay has over 7 years’ experience in sales and marketing for Google in Europe and APAC working with clients such as Expedia, Lonely Planet and Retailmenot.  As Head of Strategic Partnerships for Google APAC, Victoria led and set strategy for a team of 27 account managers who consulted with and supported the largest websites in APAC on their ad serving strategies, growing team revenue at over 60% y/y.

For the last three years Victoria has been working as a strategist, writer and storyteller for companies including Fairfax, News Corp and SBS. 

Winner of the '2020 State Library NSW Award for Emerging Children's Author', Victoria is a picture book author who loves to play with language and tell rich and vivid stories.  Her debut book was published by Scholastic in April 2020 and she has two more books coming out in 2021 with Scholastic and Harper Collins.


Victoria has a Bachelor of Arts, University of Bristol.


Senior Communications & Engagement Strategist
Senior Strategist,
Writer and Storyteller