VIVID IDEAS EXCHANGE ON CURATED PERFECTION & AUTHENTIC COMMUNICATIONS Ever wondered how social media is shaping the first generation of digital natives, and why authenticity is this gens battle-cry? It turns out there is only so much curation that one generation can handle; it’s now time to keep it real. In this Vivid Ideas Exchange, the Public Relations Institute of Australia brought together a panel of experts from ReachOut, Viacom, lululemon, #TeamGirls and N2N to tackle ‘